| Consumers are searching online for products and services at an amazing rate!
Our Marketing Solution & Process
Our internet marketing plans are designed with one main goal in mind and that is to get your phone ringing with new business. And here’s the best part, you don’t even need a website to get started (but if you do, we can make your phone ring even more).
Google, Yahoo, & MSN (Bing)
Our internet marketing solutions are based primarily on the big 3 search engines, Google, Yahoo, and MSN (Bing). Together they account for virtually all of the internet search activity that occurs on a daily basis. We have a proven step by step marketing solution that will get your business in front of the customers you want at a very economical price that fits any budget. Please review our step by step internet marketing process below, and then contact your sales representative to get started right away.
Step 1: Keyword Research & Analysis
This step is the absolute foundation of your internet marketing campaign. This is where we will identify specific keywords and keyword phrases that are used by internet searchers when they are looking for your type of product or service. In other words, we need to know what your potential customers are typing into the search engines so that we can base your internet marketing campaign around those exact keywords. For example, if a consumer who lived in Orlando, Florida needed an electrician, then it is likely that they would type in something like “electrician in Orlando”. Well when this happens, if you are an electrician in Orlando, you definitely want your company information to be shown in the search results by Google, Yahoo, or MSN (Bing).
Step 2: Local Search Map Registration & Optimization
Now that that we have identified the best keywords to focus on in step 1, we will then go to Google, Yahoo, and MSN to setup an optimized local business profile for your company. The local business profiles are the search results that you see that show up right next to the location map when searches are performed on the internet. The profile optimization process is a critical step to ensure that your business shows up high in the search results, which in turn means that your phone will ring more and more. In this step we will take the time to document the critical information about your business such as operating hours, directions, etc. However, it doesn’t stop there. We will use the keyword knowledge we obtained in step 1 to write additional content that will catapult your business to the top of the search engine results.
Step 3: Creation of Customized Business Marketing Web Page
As mentioned earlier, our marketing solution does not require a website, because we actually build you a customized web page as part of our strategy. This web page will contain information on your company background, services you offer, special discounts, and more. You can even upload your own company logo if you have one. One of the major features of this page will be an online lead capture form which is explained in step 4 below.
Step 4: Setup Online Lead Capture Marketing Form
The purpose of the lead capture marketing form is to entice visitors who go to your web page to take advantage of some special offer by submitting their name, email and/or phone number. Once the visitor submits the information, we automatically route the information to your company via email so you can immediately follow up with them and make the sale. The information submitted by the visitor is stored in a database solely for your company which is explained further in step 5 below.
Step 5: Setup Email Marketing & Follow Up Database
Follow up is one of the most important things you can do as a part of any marketing strategy, and it is especially critical to internet marketing. We will establish a unique prospect and client database just for your company to store all the online submissions received by your company from the online lead capture marketing form as discussed in step 4 above. By having this information at your fingertips, you will be able to send out special promotions or incentives by email to those prospects that have yet to take advantage of your product or service. For example you could send out a coupon or some other type of special promotion.
In addition, this database makes it easy for you to keep in contact with existing clients and send promotions to them as well. All you need to do is send us your list, and we upload it into your unique email marketing database for you. Then, whenever you need to send out a special promotion, just let us know, and we will do it.
Step 6: Setup Lead Tracking & Routing Telephone Number
As mentioned earlier, we want to make your phone ring. So as part of our marketing solution, we will establish a lead tracking telephone number that will route incoming prospect calls right to your company. This number is unique to your company and lets you know that our marketing solution is working for you.
Email Marketing Blast
Email marketing is an absolutely excellent way to target potential new customers and also stay in contact with existing customers.
This type of marketing is very inexpensive compared to other types of marketing such as newspaper ads, direct mail, etc., and can provide a real boost to your customer base. Email marketing works best when it is combined with other online marketing activities such as pay per click marketing. For example, lets assume you attracted a potential consumer to visit your website from a pay per click advertisement. Once the consumer reaches your website, you entice them to complete a quick online form to receive a discount, free report, or something you feel the consumer will find valuable. The consumer completes the form, and clicks the submit button and voila! Guess what just happened! The consumer will get the free report sent automatically to their email and all the consumer information entered in the online form will be added to your company email database so you can follow up later.
Email marketing is about follow up! Most consumers do not purchase from any company upon the first visit, but if you stay in touch frequently, you build credibility and have a much better chance of making the sale over your competitor. It is our belief that email marketing can and should be used at some level for each and every website on the internet. Email marketing makes it easy and cost effective to stay in touch! Let us put our email marketing experience to work for you, you’ll be glad you did.
Targeted mailing lists are an excellent way to generate new business. We have access to literally millions of consumer and business records nationwide to accurately target your best prospects. You simply provide us with a profile of your ideal prospect, and we will provide you with a mailing list within 24 hours.